How It Started

In 2008, our founder, Anthony, stepped into the jewelry world at a large retail chain. What began as a job quickly became a calling. He immersed himself in every step—from sourcing to setting—while noticing the same problems over and over: confusing pricing, inconsistent quality, and little education for customers making life-defining purchases.


Anthony believed there was a better way. He set out to build a brand that put craftsmanship, transparency, and education at the center of every experience.

  • Craft First

    By 2011, after earning his GIA Graduate Gemologist credential, Anthony launched his own brand and opened a retail showroom. From our Southern California roots—serving clients across Tustin, Irvine, Newport Beach, and beyond—we’ve had the honor of helping thousands celebrate engagements, anniversaries, and milestones. As demand grew, Anthony opened a dedicated manufacturing facility to bring more of the process in-house, ensuring tighter quality control and the ability to obsess over the details that matter.

  • Why We Went Online

    When online shopping surged, Anthony saw familiar pitfalls reappear: inflated markups, poor quality diamonds, and a lack of real guidance. Modern Carats was created to solve that. We combine the convenience of e-commerce with the meticulous standards of a master jeweler—removing layers of middlemen so you receive factory-direct craftsmanship without the inflated retail price tag.

What Makes Modern Carats Different

  • Quality, Curated

    Every diamond and gemstone is hand-selected for beauty and value, then matched to designs engineered for everyday wear.

  • Direct From Our Workshop

    By producing pieces ourselves and working directly with trusted partners, we eliminate unnecessary markups.

  • Made to Order

    Thoughtfully Fast: Your jewelry is crafted for you, not pulled from a shelf—so you get fresh workmanship and a swift turnaround.

  • Education First

    We guide you through the 4Cs, metal options, and setting styles in plain language, so you can buy with confidence.

  • Radical Transparency

    Clear specs, clear pricing, and no surprises—ever.

GET INSPIRED

@moderncarats