Understanding Why All Diamonds Are Not Equal: "The 4C's"
We never sell low quality diamonds, ever. The 4C's of a diamond are cut, clarity, color, and carat weight. Clarity refers to the presence of any inclusions or blemishes within the diamond, which can affect its overall appearance and value. Color refers to the amount of color within the diamond, with colorless diamonds being more valuable than those with a yellow or brown tint. Cut refers to how well a diamond's facets interact with light, and determines its sparkle and overall beauty. Carat weight refers to the weight of the diamond, with larger diamonds typically being more valuable. Together, the 4C's are used to evaluate a diamond's quality, and are crucial factors to consider when purchasing a diamond.